you got to be tough as nails to succeed.
nails - the movie
This feature length romantic comedy musical of a Vietnamese nail salon and intertwined stories between the clientele and the nail techs of a popular nail salon based in La Jolla, California.
“NAILS” highlights a little-known industry started by Vietnamese immigrants in the 1970’s. Almost 50 years later, there are over 56,000 salons across the United States. This successful entrepreneurial story now employs 400,000+ nail techs, servicing approximately 45 million women between the ages of 9 to 90, generating over $9B+ revenues industry wide . This clientele serves as the target market for this film.
BENEFITS:
•Socially relevant message and uplifting storyline with a Vietnamese POV
•Story line requires significant Vietnamese Americans talent and production attachments
•Attachments of well know actors supports a theatrical release
•Introduces a Vietnamese story (Similar to the "Barbershop” franchise) to the broader cross-over American/International market.
•Excellent opportunity for nail supply product integration which plays a pivotal role in the film
“If you’re always trying to be normal, you will never know how amazing you can be.”